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Powerpoint presentation download only for marketing. If you cannot find th edition can get 14th edition. Principles of marketing 14th edition philip kotler, gary. Todays marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Enter your mobile number or email address below and well send you a link to download the free kindle app. Pdf principles of marketing 17th edition by philip t. Edicion del autor philip kotler isbn 9786073238458. A promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand. Bernard dubois, groupe hec school of management france. Philip kotler is one of the worlds leading authorities on market ing.

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